Observations from the Outside

Pimpin' Ain't Easy

Pimpin' Ain't Easy

When I first began my business as a content writer, like any person eager to learn and make an impression among my clients, I studied other, more established writers and their techniques. I’ve always been a reader, so it was second nature to pay attention to the way others wrote and communicated with their audiences. I noticed a trend. There was the emergence of trendy, hash tag worthy words like boss babe, girl boss, badass (or badassery…if you’re nasty), and boss bi$$h. There was also a subliminal encouragement to behave like you were your clients’ hype man at a Public...


Q|A: Does the content on my website really matter?

Q|A: Does the content on my website really matter?

Dear Dwaynia: My daughter suggested I take a look at your website and seek your content writing services. To be honest, I respect the work that you do, but I just don’t see the need to have my content updated. I’ve been in business for over 10 years and while people do visit my website, I don’t believe that their decision to utilize my services depends much on what’s on my website. Now, I’ll be the first to admit that some of the descriptions on the site are outdated and even some of the services that I now offer are...


QIA: What should we post on our wine blog?

Dwaynia Wilkerson

QIA:  What should we post on our wine blog?

  Q: Dear Dwaynia, My best friend and I own a wine shop. We are also both creative, very communicative people who would love to be able to interact more with our clients online, especially the ones who aren’t local. We do the social media thing, but would like something more involved and that belongs exclusively to us. Eventually we came up with the idea that we should start a blog, and that’s where the idea fizzled. We have NO clue what to write about, if we should include pictures, how often we should post…we’ve got nothing! Help us out!...


Need an Icebreaker? Tell Your Story.

Dwaynia Wilkerson

Need an Icebreaker?  Tell Your Story.

    Although I’m pretty sure I left the womb with a pen and pad, I didn’t truly understand the power of storytelling until I began my career as a college English educator over twelve years ago. Standing at the front of the room, with my very practiced and very intentional teacher demeanor, I failed miserably at connecting with my anxious 18 year olds. If anything, I created more of a divide by trying to distance myself as the seasoned 28-year-old expert in the room. They didn’t need another adult lecturing them about how to be perfect college students. Yes,...


The Power of Storytelling

Dwaynia Wilkerson

Tags business story, how to land speaking engagements, storytelling

The Power of Storytelling

  Yesterday my friend Steven, using the art of storytelling, made a case for the importance of having life insurance that was so compelling I wanted to buy more at the conclusion of his presentation.  And I have plenty already!  But, I wasn’t surprised by my reaction because the power of storytelling, when done right, is that you’ll have your audience literally begging you for more of whatever it is you’re speaking or writing about.  So the next time you’re ready to rock out your story and connect with an audience, keep these few tips in mind. Don’t tell, show.  Avoid...